Quite simply: our two products, our service and our team. For us, Haufe represents the combination of meaningful traditions and a modern, digital mindset — and its wide name recognition in Germany gives us access to a broad market. At the same time, we stay who we are and where we are: a young, dynamic, approachable company based in Vienna: digital & personal, straight forward, setting things in motion — and always aiming at creating a real impact.
How do we deal with it as a team?
As you might guess, such a move — after four years of brand development — is an enormous leap, accompanied by emotional moments. For us, KLAITON represented something new and fresh, an act of emancipation, because we wanted to leave behind long-established players in the sector and consciously rethink traditions. This mission remains — and we are proud to have found a strong partner that encourages this mindset.
We are really looking forward to this new entrepreneurial chapter in our company’s history. And we are delighted to have you accompany us on this exciting journey into the future!